# Add a new ad

Canonical URL: https://support.optiqube.ai/en/articles/add-a-new-ad

A campaign can hold several ads, each in its own style. Running different styles side by side gives Meta more creative variety to work with.

## What to do

1. Open the campaign and click **+ New ad** under the ad set.
2. The **How do you want to add this ad?** window opens. Pick one of the options below.

![How do you want to add this ad?](/images/campaigns/new-ad.webp)

## The options

**Styles from this campaign's chat.** Directions the agent already generated in this campaign's task but no ad uses yet. Click one to open it in the chat, fine-tune it there, preview it on the campaign's products and add it as an ad. What has already been generated is reused.

**Copy an existing ad.** Reuses the products, prompt and settings of an ad as a new, independent ad. As long as the products stay the same, nothing is generated and it costs no credits; a new product is generated and costs credits. Handy as a starting point for a variation.

**Browse library.** Start from an example creative in the [Inspiration library](https://support.optiqube.ai/en/articles/inspiration-library). It becomes the direction for a real round.

**Start from scratch.** Opens a new chat where you design a new direction from nothing.

**Back to this campaign's chat.** Reopens the conversation the campaign came from. Every style you pick there comes back to the campaign as an ad.

> **Tip:** Want a quick variation of an ad you already have? **Copy an existing ad** is free if you keep the same products. Then change it on the copy's **Settings** tab with **Ask for a change** and **Regenerate all**.