# Campaigns, ad sets and ads

Canonical URL: https://support.optiqube.ai/en/articles/campaigns-ad-sets-and-ads

A campaign in OptiQube follows the same structure as on Meta:

- **Campaign:** the container, for example *Autumn campaign*.
- **Ad set:** a group of ads with its own budget, schedule and conversion goal. Every new campaign starts with a **Default ad set**.
- **Ad:** one style, such as *Call-Out*, rendered on a set of products. Its creatives are what people see.

## The campaign list

Click **Campaigns** in the sidebar. Each row shows the campaign's style, number of creatives, status, and **Spend**, **Link clicks**, **CTR (link)** and **ROAS** once it runs on Meta.

![The campaign list](/images/campaigns/campaigns-list.webp)

Use the filters at the top to show **All**, **Active**, **Draft**, **Paused** or **Archived** campaigns, or search by name.

| Status | What it means |
|---|---|
| **Draft** | Saved in OptiQube only. Nothing is on Meta and nothing is spent. |
| **Active** | Running on Meta. |
| **Paused** | On Meta, but not delivering. After you activate a campaign, its page shows **Paused** until you switch it on in Ads Manager. |
| **Archived** | Hidden from the main list. Find it under the **Archived** filter. |

## The campaign page

Click a campaign to open it. It has these tabs:

- **Overview:** the results, and the ad sets with their ads.
- **Feeds:** the product feeds you paste into Meta Commerce Manager. It needs a paid plan, and it disappears once the campaign is activated. See [Ad product feeds](https://support.optiqube.ai/en/articles/ad-product-feeds).

The results (**Spend**, **Impressions**, **Link clicks**, **CTR (link)**, **ROAS**) fill in after the first delivery on Meta. Choose **Last 7 days**, **Last 30 days** or **Lifetime** on the right.

## Rename, archive or delete

- Click the pencil icon next to the name of a campaign, ad set or ad to rename it.
- Click **⋯** at the top of the campaign page for **Rename campaign**, **Archive campaign** and **Delete campaign**. On the campaign list, each row's menu has **Open in Ads Manager**, **Archive campaign** and **Delete campaign**.

> **Tip:** If you might need the campaign again, archive it instead of deleting it. Archived campaigns are listed under the **Archived** filter.

## Ad set settings

Click an ad set's header, or **⋯** → **Settings**, to set:

- **Daily budget**
- **Schedule**
- **Conversion goal:** **Purchase**, **Add to cart** or **View content**

![Ad set settings](/images/campaigns/ad-set-settings.webp)

> **Note:** These settings are saved on the draft only. Nothing is sent to Meta until you activate the campaign.

Click **+ New ad set** at the bottom of the campaign page to add another ad set.

## Duplicate or delete an ad

Click **⋯** on an ad's row for **Duplicate** or **Delete**. To add a new ad, see [Add a new ad](https://support.optiqube.ai/en/articles/add-a-new-ad).

![The ad menu](/images/campaigns/ad-menu.webp)