# Connect Meta Ads

Canonical URL: https://support.optiqube.ai/en/articles/connect-meta-ads

Connecting Meta links your **Business Portfolio** and **ad account** to OptiQube. You can make creatives without it; you need it for live results.

[Video: Connect Meta and your store](https://support.optiqube.ai/demos/store-connection.html)

What it unlocks:

- **Live KPIs:** Spend, Impressions, Link clicks, CTR (link) and ROAS on your campaign pages.
- **Meta catalogs as a product source.** See [Connect a Meta catalog](https://support.optiqube.ai/en/articles/connect-a-meta-catalog).

## Before you start

- Sign in with a **Meta Business user**.
- You need **Admin** (or sufficient) access on the ad account. A personal Facebook profile alone is not enough if your assets live in Business Manager.

## Start the connection

Any of these opens the **Connect Meta Ads** page:

- Click the store name in the top-left corner → **Connections** → **Connect Meta** next to **Meta Ads**.
- On the **Product sources** page, choose **Meta catalog** → **Connect Meta Ads**.

The page walks you through four steps: **Sign in**, **Business**, **Ad account** and **Products**.

Click **Continue with Meta**. (**Skip** leaves it for later.)

## 1. Log in and give access in Facebook

A Facebook window opens and asks three things.

**Choose the Pages.** Pick **Opt in to current Pages only** and tick your store's Facebook Page, then click **Continue**.

![Choosing the Pages](/images/meta/facebook-pages.webp)

**Choose the Businesses.** Tick the Business Portfolio that owns your ad account, then click **Continue**.

![Choosing the Businesses](/images/meta/facebook-businesses.webp)

**Review the access request.** Facebook lists what OptiQube asks for, and the Product Catalog Terms. Click **Save**.

![Reviewing the access request](/images/meta/facebook-review.webp)

Facebook lists what OptiQube asks for: manage your product catalogs, manage ads for the ad accounts you have access to, access your Facebook ads and related stats, manage the selected business, and read and list the selected Pages.

Facebook confirms that you have been connected to OptiQube. Click **Got it**. You can review or remove this connection any time in Facebook under **Business Integrations**.

> **Tip:** Choose **current Pages only** and **current Businesses only**, and tick just the ones for this store. OptiQube then gets access to nothing else.

## 2. Pick the Business Portfolio

Back in OptiQube, under **Choose a Business Portfolio**, click your portfolio, then **Continue**. Each one shows its Business ID.

## 3. Pick the ad account

Under **Choose the ad account for** *your domain*, click the ad account for this store, then **Connect ad account**. Each account shows its ID (starting with `act_`), currency and status.

## 4. Choose where your products come from

Under **Where do your products come from?**, OptiQube shows the product sources you already connected, for example *Shopify shop · Sissora · 124 products · 124 with an image*. You can add another source here, such as a Meta catalog or an XML feed. This is what bulk creative generation runs on; it is optional, and you can add it later. Click **Continue**.

## Done

You see **Meta Ads connected**, with your Business Portfolio and ad account, and a checklist: **Business Portfolio linked**, **Ad Account selected** and your products. Click **Continue creating campaign** if you came from a campaign; otherwise the button takes you **Back to Connections** or **Back to catalog setup**.

![Meta Ads connected](/images/meta/meta-connected.webp)

> **Done when:** the **Meta Ads** card on the **Connections** page shows your Business Portfolio and ad account, and results appear after your ads first run on Meta.

Ready to go live? See [Activate a campaign on Meta](https://support.optiqube.ai/en/articles/activate-a-campaign).
## Change account or disconnect

Click the store name in the top-left corner → **Connections**. The **Meta Ads** card shows the connected Business Portfolio and ad account.

- **Change account** lets you pick a different ad account.
- **Disconnect Meta**, in the **…** menu, removes the connection. To remove OptiQube's access completely, also remove it in Facebook, under **Business Integrations**.