# Creative styles

Canonical URL: https://support.optiqube.ai/en/articles/creative-styles

Every creative OptiQube makes is built in a **style**: a layout with a certain mix of product shot, scene, text and graphics. The agent picks styles that fit your Brand DNA, and you can pick your own from the Inspiration library.

## The four directions in a task

When you start a task, the agent customises four styles for your brand and drafts one direction in each. Which four you get depends on your product category; apparel, for example, gets **People Wear**. Directions you may see include:

| Direction | What it looks like | Good for |
|---|---|---|
| **Product Only** | Your product in a lifestyle scene. | Showing the product in use. |
| **Badge** | The product on a stylized background with three benefit badges. | Getting key benefits across at a glance. |
| **Product Focus** | A 50-50 split: product picture with your logo, next to a lifestyle image. | Brand recognition plus context. |
| **Call-Out** | The product in the centre, with lines pointing at its features. | Products whose features sell them. |

Not happy with any of them? Write what you want in the message box, for example *"more lifestyle, less text"*, and the agent redraws the existing directions with your note. It does not add new ones.

## Style types in the Inspiration library

The library groups its styles into four types:

| Type | What it is |
|---|---|
| **Lifestyle** | Your product in a real scene, beside a clean product shot. |
| **Badge** | Benefit badges and pills stacked next to the product. |
| **Mixed** | A lifestyle photo with a headline and a benefit strip. |
| **Callout** | Arrows and labels point at the features that sell. |

Styles are also tagged by **season** (for example Halloween, Black Friday or Christmas), **product category** and **size**. See [The Inspiration library](https://support.optiqube.ai/en/articles/inspiration-library).

## What images cost

An image costs **40 credits**, a video clip 390. What one image costs depends on the style it is made in, so two generations of the same size can cost differently. You pay for finished images only; an image that fails costs nothing.