# Stores and domains

Canonical URL: https://support.optiqube.ai/en/articles/stores-and-domains

Each store you run ads for is a **domain** in OptiQube, with its own Brand DNA, tasks, campaigns and product sources. Adding domains is free; your plan only limits feed slots.

## Switch between stores

Click the store name in the top-left corner and pick another store under **Your stores**. Everything you see, from tasks to campaigns, belongs to the selected store.

## Add a store

1. Click the store name in the top-left corner → **+ Add domain**. Or go to **Settings → Domains** and click **Add domain**.
2. Under **Which domain should we create ads for?**, type your store's address, for example `yourbrand.com`.
3. Press **Enter**.

![Adding a domain](/images/account/add-domain.webp)

OptiQube then starts the first catalog session for the new store. Check the new store's [Brand DNA](https://support.optiqube.ai/en/articles/brand-dna) once it is ready.

## All your stores

**Settings → Domains** lists every store on your account. The selected store has a check mark.

To remove a store, hover over it on **Settings → Domains** and click the **×** that appears. The selected store has a check mark instead. This only removes the store from the list; it does not free its feed slot.

![The Domains page](/images/account/domains-remove.webp)

> **Watch out:** Each store uses a feed slot the first time it connects a product feed, and disconnecting does not free it. See [Product sources and feed slots](https://support.optiqube.ai/en/articles/product-sources-and-feed-slots).