Video: connect Meta and your store

This walkthrough connects Meta Ads first, then a product source, all from the Connections page. Use the controls in the player to pause or jump to a step.

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What it shows

1. Connections. Open the store menu → Connections and click Connect Meta.
2. Sign in. Continue with Meta opens Facebook. Sign in with the profile that has Admin access on the ad account.
3. Business. Pick the Business Portfolio that owns the shop's ad account.
4. Ad account. Choose the ad account where your campaigns run, then click Connect ad account.
5. Products. Click Connect catalog and pick where your products live: Shopify, WooCommerce, XML feed, Meta catalog, Shoprenter or Unas.
6. All set. Connections shows Brand DNA, Products and Meta Ads as connected.

The written steps: Connect Meta Ads and Connect your catalog.